Artificial intelligence, machine learning, data science: are these terms interchangeable?

Many writers talk about AI, machine learning and data science, as if these terms were broadly interchangeable. What’s going on exactly?

Geomarketing: how can you fully exploit its potential?

Although geomarketing is currently regularly used in businesses, it is almost always badly or under-exploited. How can we put that right?

Les bases de la cartographie des données à l’ère de GDPR

The basics of data mapping in the age of the GDPR

Now organisations are preparing for the entry into force of the GDPR (General Data Protection Regulation) in 2018, the first stage for many of them will be to acquire an overview of their whole information chain.

Understanding the Beacon in action and its innovative uses

Beacons are often very innovative, and try to meet needs that other technologies cannot currently satisfy.

Comment utiliser Twitter pour optimiser les conversions vers un site e-commerce ?

Twitter: 12 tips for optimising conversions on your e-commerce site

Any self-respecting marketer knows that communication campaigns on the social networks are a major contributor to generating traffic and optimising conversions on e-commerce sites. So you were thinking about Twitter? Excellent idea!

Big Data, unleashing the potential of company archives

Whatever their size or business sector, enterprises are required to preserve certain documents for a given period. But how is Big Data changing document archiving?

L'Open innovation est bien plus qu'un terrain de jeu à ciel ouvert

Open innovation is far more than an open air playing field

Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to gain from this strategy?

Comment faire du questionnaire en ligne un puissant allié pour cibler ses besoins ?

How to make an on-line questionnaire a marketing gold mine

An on-line questionnaire must be well thought-out in advance if it is to be effective and produce usable, analysable data. A necessity if you want to exploit its undoubted advantages in the age of Big Data.

Débat sur l'Intelligence Artificielle

[EXPERT DISCUSSION] Artificial Intelligence in 7 key points

Artificial Intelligence (AI): these two words are on everyone’s lips at the moment. They carry both hope for unprecedented development and fears revealed by the greatest science-fiction writers.

Les DSI seront-ils des acteurs de la transformation digitale ?

IT departments must be at the forefront of digital transformation

Do IT departments really lead the way in digital transformation? Benjamin Protais, Director at Business & Decision Switzerland, explains and expounds his view of the current situation of IT services faced with the digital transformation.