With the rise of Artificial Intelligence, all business functions are now concerned by the challenges of data management. But if there is one that is particularly impacted, it’s marketing.Discover the potential of using data from your business activity and your optimized customer experience thanks to sales prediction, scoring, personalization, chatbots, … tools. And with our experts, follow the emergence of new features in this still recent phenomenon, which also promises great developments in the years to come.

Data, or rather the intelligent exploitation and analysis of customer data, is the basis for optimizing the customer journey. With the proliferation of touch points and fragmented customer journey, it’s increasingly difficult to deliver a smooth, engaging and personalized customer journey and experience.What can Artificial Intelligence solutions offer to go beyond simple customer journey analysis? With data collection and customer knowledge at the heart of the issue, discover the tools and methodologies that can be used to leverage Data to optimize the customer journey.

Customer Relationship Management has become essential for all companies that adopt a customer-centric approach. But CRM practices and products are evolving rapidly, driven by data exploitation and customer knowledge, and boosted by Artificial Intelligence. Giants such as Salesforce, Adobe or Microsoft are dictating the laws of this market, which also makes room for startup innovation.From the general design of the solution to the project implementation methodology, what choices should be made for the deployment of a CRM? Our experts break down technologies and tools dedicated to your CRM and Customer Relationship Management projects.