Data Marketing

PODCAST | Marketing automation: How to perform successful campaigns?

More and more businesses are using Marketing automation in their strategies. By automating repetitive marketing processes, it helps to create a personalized offer for the user by delivering content on...

Digital marketing: from consent management to zero-party data

How to differentiate yourself from your competitors? The issue is now more critical than ever. In a previous blog article, we talked about Responsive Customer Experience, a new marketing paradigm...

Digital Marketing: your business repositories are more valuable than you think

We provided in a previous article the definition of Responsive Customer Experience, a new marketing paradigm that allows brands to stand out significantly. However, the challenge lies in managing to...

Digital Marketing: why Customer Experience First should be second nature

We have all noticed in waymarked areas those off-path trails that have sprung up on the ground or in the grass as proof of their repetitive use by pedestrians. Indeed,...

Data governance is now a critical issue for marketing

On 19 June 2020, the French Council of State confirmed that publishers could block access to their site whenever Internet users refuse their cookies, thereby making the cookie wall principle...

What powerful marketing tools to choose in times of crisis?

Studies have shown that, even in times of crisis, such as the one we are currently living with the new Coronavirus outbreak, customers are still open to try new products,...

Data & AI culture

PODCAST | How to improve your ROI with Artificial Intelligence?

More & more industries starts to implement Artificial Intelligence projects into their businesses to optimize their processes and efficiency. But how to see positive return on investment from their AI...

Marketing and artificial intelligence: seven current trends

Over recent years we have seen a steady increase in the powers of artificial intelligence(AI). Every sector is affected, to a greater or lesser extent. But there is (and will...

Geomarketing: how can you fully exploit its potential?

Although geomarketing is currently regularly used in businesses, it is almost always badly or under-exploited. How can we put that right?

WHITEPAPER | Sales Transformation in a Digital World

The whitepaper "Sales Transformation in a Digital World" focuses specifically on the renewed role of CRM in the context of adapting to the new Journey standards.

The Customer Value Exchange: The Heart of a Company

At the conceptual core of every company there beats a heart that keeps the company alive. This heart is the customer value exchange. The concept is true if your company...

Agile Marketing Feeds Smart Technologies

Agile marketing is not just about speed and flexibility. Agile marketing has a lot of attention right now as many people believe that it is faster and more flexible marketing....

Where does your customer experience begin?

Data collection and data analysis are important pieces of our strategy to improve the experience our customers have with our business. However, have we become mesmerized by “big data” and...

The Customer Experience Moment

You may not have noticed it. It happened slowly, subtly. Then, everywhere you turn, people are talking and writing about it. We entered the Customer Experience (CX) era. Think about...

CRM

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Marketing Strategy: why and how to implement a Customer Data Platform 

In my previous article, I explained that, this year again, we would see a surge in business digitalisation, and that this would accelerate some already observed trends: namely, hyper-automation, AI directly...

Software is (still) eating the world

Around mid-December, a big private tourist estate in Ile-de-France (region of France) launched an email campaign to ask its customers for help, in the wake of the disastrous year that had been 2020....

The 3 pillars of CRM-Marketing digital projects

We have initiated the publication of a series of three articles to present our current vision regarding Customer Relationship digital projects and explained in the first blog article, "CRM and...

Retail: how to properly use Adobe Campaign and Ysance?

We recently had the opportunity to help a textile retailer redesign its transactional emails and used the Adobe Campaign and Ysance solutions to do so. In this article, I would...

CRM project: the 5 key factors that will help you (at long last) achieve your goals

Did you know that, according to studies conducted over recent years, 30 to 60% of CRM projects continue to fall short of their objectives? A trend also observed over a...

CRM and Marketing: how to enrich customer experience?

For a number of years now, CRM and Marketing subjects have been addressed simultaneously in order to set up a unified platform that could strengthen customer relationship quality regardless of...

CRM Projects: how to optimize your Return On Investment?

After having emphasised the importance of rooting CRM projects in a strategic vision and auditing the available (and required) data capital, we broaden the scope of discussion to include the...

Customer Experience

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PODCAST | Why is UX design so important for your digital products?

The interest of companies in UX Design is growing and becoming necessary for companies. The aim is to constantly improve the relationship between man and machine through interaction. Why is...

Customer Experience: a new digital marketing paradigm

Customer Experience has been at the forefront of marketing agencies' and departments' discourse for a number of years…and more importantly, a key enabler for the transformation of customer paths and...

5 new Customer Engagement trends reshaping the Digital landscape

To some extent, our habits and way of living may be changed forever by the pandemic that started in 2020. Nevertheless, the goal of digital marketers has remained the same:...

The 10 golden rules of Total Experience

During the past pandemic, customers all over the world had not much alternatives but to shop online. It is a habit that people will maintain also once life returned to...

Is your marketing science?

Is marketing science or art? It seems that the only correct answer to this good old question is "a bit of both". That being said, its scientific dimension has gained some serious ground over...

Customer Experience: high quality performance starts with data collection

At a time when digital transformation projects have been given a boost by the worldwide lockdown situation and the need to develop remote collaboration as well as online sales activities, we feel it...

Data-driven business applications should become the norm

In previous articles, we mentioned that new work practices, such as the building of flexible architectures and services, and the provision of support to companies in customer success management mode,...

PODCAST | How Chatbots can improve your Customer Engagement

Customer support automation supported by AI driven knowledge management and NLP technologies is definitely making the difference for companies today. Whether for internal or external purpose, the advantages offered from...

Smart Goals Analytics: how to encourage conversions on your website using Google smarts?

For a number of years now, Google has been making Smart Goals available to Google Analytics (website traffic analysis tool) and Google Ads (Google's advertising platform) users. The objective of these...

REPLAY | How an FAQ chatbot does more than just respond to questions

With the increase of products and services available today, the basis of competition is changing. Differentiation in customer experience is becoming more important than ever for customers to decide between...

REPLAY | Create amazing experiences through conversational marketing

Is your challenge creating amazing experiences and driving results at the same time? A customer engagement strategy based on personalization alone will not be enough. You need to step up...

A chatbot is not just a chatbot

Whenever I start a conversation on chatbots, I realize many of my interlocutors have are already familiar with them. Sometimes the experience was good, mostly, they had mixed feelings, and...

Chatbot/Voicebot: do you know how these technologies work?

Chatbots have experienced significant development during recent years and numerous sectors (e.g. customer service) are now starting to use them. But what are they, how do they work and what...