How are Progressive Web Apps upsetting mobile use?

The “mobile web” (access to the web from a smartphone) overtook the “desktop web” in terms of volume more than a […]

What is your digital quotient?

The digital transformation refers to the way an enterprise responds to the new opportunities arising from digital technologies to provide appropriate and innovative services to its customers and staff.

#Data : 7 sujets chauds pour 2018

#Data: 7 hot topics for 2018

The year 2018 looks promising, more than ever driven by Data. What are specifically the trends and topics to track? Our videos to find out the answers with images. Watch here!

4 bonnes pratiques pour collecter les données digital

Optimise data gathering for successful digital marketing

Businesses must now coordinate omni-channel campaigns to offer a connected experience in real time, with an agile approach to content.

Intelligence Artificielle, Machine Learning, Data Science : ces termes sont-ils interchangeables ?

Artificial intelligence, machine learning, data science: are these terms interchangeable?

Many writers talk about AI, machine learning and data science, as if these terms were broadly interchangeable. What’s going on exactly?

Géomarketing, discipline encore loin d’être à maturité ?

Geomarketing: how can you fully exploit its potential?

Although geomarketing is currently regularly used in businesses, it is almost always badly or under-exploited. How can we put that right?

Les bases de la cartographie des données à l’ère de GDPR

The basics of data mapping in the age of the GDPR

Now organisations are preparing for the entry into force of the GDPR (General Data Protection Regulation) in 2018, the first stage for many of them will be to acquire an overview of their whole information chain.

Understanding the Beacon in action and its innovative uses

Beacons are often very innovative, and try to meet needs that other technologies cannot currently satisfy.

Comment utiliser Twitter pour optimiser les conversions vers un site e-commerce ?

Twitter: 12 tips for optimising conversions on your e-commerce site

Any self-respecting marketer knows that communication campaigns on the social networks are a major contributor to generating traffic and optimising conversions on e-commerce sites. So you were thinking about Twitter? Excellent idea!

Big Data, unleashing the potential of company archives

Whatever their size or business sector, enterprises are required to preserve certain documents for a given period. But how is Big Data changing document archiving?