Customer Experience

Data, or rather the intelligent exploitation and analysis of customer data, is the basis for optimizing the customer journey. With the proliferation of touch points and fragmented customer journey, it’s increasingly difficult to deliver a smooth, engaging and personalized customer journey and experience.

What can Artificial Intelligence solutions offer to go beyond simple customer journey analysis? With data collection and customer knowledge at the heart of the issue, discover the tools and methodologies that can be used to leverage Data to optimize the customer journey.

How human contact is becoming a luxury good?

How human contact is becoming a luxury good?

A new reality has appeared recently, and even more with the pandemic crisis, where human contact is more and more rare. All our interactions are held through screens which deeply...

Football and Dataviz: analyze all results of the women’s world cup

Football and Dataviz: analyze all results of the women’s world cup

The FIFA women’s world cup started on June 7th and the final is scheduled for July 7th. Which team will win the cup? Will French Soccer have the chance to...

Social selling: Using LinkedIn to boost sales

Social selling: Using LinkedIn to boost sales

The use of social networks by professions has increased so fast in recent years that a new discipline, social selling, has rapidly emerged to become a key tool in B2B.

10 tips to improve the shopping experience

10 tips to improve the shopping experience

Against a background of ever-keener commercial competition, the shopping experience has become one of the new differentiating features. The shopping experience, briefly put, is “the totality of the emotions, feelings...

What’s new in the use of data for online media?

What’s new in the use of data for online media?

Today, everyone agrees that data is fundamental to a business from any point of view. Purchasing online space is no exception to this rule.  But what are the newest developments...

Optimise data gathering for successful digital marketing

Optimise data gathering for successful digital marketing

Businesses must now coordinate omni-channel campaigns to offer a connected experience in real time, with an agile approach to content.

Twitter: 12 tips for optimising conversions on your e-commerce site

Twitter: 12 tips for optimising conversions on your e-commerce site

Any self-respecting marketer knows that communication campaigns on the social networks are a major contributor to generating traffic and optimising conversions on e-commerce sites. So you were thinking about Twitter?...

How to make an on-line questionnaire a marketing gold mine

How to make an on-line questionnaire a marketing gold mine

An on-line questionnaire must be well thought-out in advance if it is to be effective and produce usable, analysable data. A necessity if you want to exploit its undoubted advantages...

Chatbot, virtual and live agents to redefine customer experience

Chatbot, virtual and live agents to redefine customer experience

For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service...

Marketing pressure as a strategic lever for growth? Of course! Part 2

Marketing pressure as a strategic lever for growth? Of course! Part 2

The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key...

Improve your bounce rate: issues, recommendations and optimisation

Improve your bounce rate: issues, recommendations and optimisation

Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use or calculate this indicator. Today we are going to help...

Marketing pressure as a strategic lever for growth? Off course!

Marketing pressure as a strategic lever for growth? Off course!

One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.

Going beyond analysis of the customer journey with Artificial Intelligence

Going beyond analysis of the customer journey with Artificial Intelligence

These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide solutions...

Retail: Personalized Services to Generate Customer Confidence

Retail: Personalized Services to Generate Customer Confidence

In recent years, the Internet and e-commerce have revolutionized the retail market. Beyond the ease of buying or consulting advice from other consumers, e-commerce has mainly changed the way of...

Reporting in Adobe Campaign – Based on a Client Experience

Reporting in Adobe Campaign – Based on a Client Experience

Adobe Campaign’s standard reports cover basic marketing campaign information primarily from an execution standpoint, and they can include a variety of simple data points such as budget metrics, feedback tracking,...