Customer Experience

Data, or rather the intelligent exploitation and analysis of customer data, is the basis for optimizing the customer journey. With the proliferation of touch points and fragmented customer journey, it’s increasingly difficult to deliver a smooth, engaging and personalized customer journey and experience.

What can Artificial Intelligence solutions offer to go beyond simple customer journey analysis? With data collection and customer knowledge at the heart of the issue, discover the tools and methodologies that can be used to leverage Data to optimize the customer journey.

Why is UX design so important for your digital products?

Why is UX design so important for your digital products?

The interest of companies in UX Design is growing and becoming necessary for companies. The aim is to constantly improve the relationship between man and machine through interaction. Why is...

Customer Experience: a new digital marketing paradigm

Customer Experience: a new digital marketing paradigm

Customer Experience has been at the forefront of marketing agencies' and departments' discourse for a number of years…and more importantly, a key enabler for the transformation of customer paths and...

5 new Customer Engagement trends reshaping the Digital landscape

5 new Customer Engagement trends reshaping the Digital landscape

To some extent, our habits and way of living may be changed forever by the pandemic that started in 2020. Nevertheless, the goal of digital marketers has remained the same:...

The 10 golden rules of Total Experience

The 10 golden rules of Total Experience

During the past pandemic, customers all over the world had not much alternatives but to shop online. It is a habit that people will maintain also once life returned to...

Is your marketing science?

Is your marketing science?

Is marketing science or art? It seems that the only correct answer to this good old question is "a bit of both". That being said, its scientific dimension has gained some serious ground over...

Customer Experience: high quality performance starts with data collection

Customer Experience: high quality performance starts with data collection

At a time when digital transformation projects have been given a boost by the worldwide lockdown situation and the need to develop remote collaboration as well as online sales activities, we feel it...

Data-driven business applications should become the norm

Data-driven business applications should become the norm

In previous articles, we mentioned that new work practices, such as the building of flexible architectures and services, and the provision of support to companies in customer success management mode,...

How Chatbots can improve your Customer Engagement

How Chatbots can improve your Customer Engagement

Customer support automation supported by AI driven knowledge management and NLP technologies is definitely making the difference for companies today. Whether for internal or external purpose, the advantages offered from...

Smart Goals Analytics: how to encourage conversions on your website using Google smarts?

Smart Goals Analytics: how to encourage conversions on your website using Google smarts?

For a number of years now, Google has been making Smart Goals available to Google Analytics (website traffic analysis tool) and Google Ads (Google's advertising platform) users. The objective of these...

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How an FAQ chatbot does more than just respond to questions

How an FAQ chatbot does more than just respond to questions

With the increase of products and services available today, the basis of competition is changing. Differentiation in customer experience is becoming more important than ever for customers to decide between...

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Create amazing experiences through conversational marketing

Create amazing experiences through conversational marketing

Is your challenge creating amazing experiences and driving results at the same time? A customer engagement strategy based on personalization alone will not be enough. You need to step up...

A chatbot is not just a chatbot

A chatbot is not just a chatbot

Whenever I start a conversation on chatbots, I realize many of my interlocutors have are already familiar with them. Sometimes the experience was good, mostly, they had mixed feelings, and...

Chatbot/Voicebot: do you know how these technologies work?

Chatbot/Voicebot: do you know how these technologies work?

Chatbots have experienced significant development during recent years and numerous sectors (e.g. customer service) are now starting to use them. But what are they, how do they work and what...

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Covid-19 Chatbot: How an AI driven FAQ-chatbots does more than just respond to questions

Covid-19 Chatbot: How an AI driven FAQ-chatbots does more than just respond to questions

How can a chatbot help you answer internal and external questions better & faster? Can you keep up with the tidal wave of questions on Covid-19? Learn how a chatbot...

Real-Time Customer Data will shape the finance industry's future

Real-Time Customer Data will shape the finance industry's future

In recent years, finance institutions have been facing a challenging market situation. Low interest rates, the requirement for increased monetary reserves and stricter regulations have been putting pressure on profit...

COVID-19: a chatbot to answer your staff's questions?

COVID-19: a chatbot to answer your staff's questions?

The crisis created by COVID-19 is unprecedented, and the situation is changing not just from day to day but also country by country. In businesses, human resources services are dealing...