Customer Experience

The crisis created by COVID-19 is unprecedented, and the situation is changing not just from day to day but also country by country. In businesses, human resources services are dealing...

A new reality has appeared recently, and even more with the pandemic crisis, where human contact is more and more rare. All our interactions are held through screens which deeply...

The FIFA women’s world cup started on June 7th and the final is scheduled for July 7th. Which team will win the cup? Will French Soccer have the chance to...

The use of social networks by professions has increased so fast in recent years that a new discipline, social selling, has rapidly emerged to become a key tool in B2B.

Against a background of ever-keener commercial competition, the shopping experience has become one of the new differentiating features. The shopping experience, briefly put, is “the totality of the emotions, feelings...

Today, everyone agrees that data is fundamental to a business from any point of view. Purchasing online space is no exception to this rule.  But what are the newest developments...

Businesses must now coordinate omni-channel campaigns to offer a connected experience in real time, with an agile approach to content.

Any self-respecting marketer knows that communication campaigns on the social networks are a major contributor to generating traffic and optimising conversions on e-commerce sites. So you were thinking about Twitter?...

An on-line questionnaire must be well thought-out in advance if it is to be effective and produce usable, analysable data. A necessity if you want to exploit its undoubted advantages...

For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service...

The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key...

Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use or calculate this indicator. Today we are going to help...

One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.

These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide solutions...

In recent years, the Internet and e-commerce have revolutionized the retail market. Beyond the ease of buying or consulting advice from other consumers, e-commerce has mainly changed the way of...

Adobe Campaign’s standard reports cover basic marketing campaign information primarily from an execution standpoint, and they can include a variety of simple data points such as budget metrics, feedback tracking,...