Digital transformation

Just as the industrial revolution profoundly changed the society of the 19th century, the digital transformation is revolutionizing ours. Driven by new technologies, it’s now an integral part of our daily lives. The main challenge for companies and organizations is to collect reliable data, make them talk and interpret them.

But the digital transformation can’t be summed up by the digital revolution and its tools alone. Humans remain at the heart of the process and the digital revolution can only really take place with a profound change in thinking.

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How Lausanne Tourisme unleashes the power of data

How to offer a better experience to your visitors based on your data? At a time when data is at the heart of our activities, it is crucial to know...

Why is UX design so important for your digital products?

The interest of companies in UX Design is growing and becoming necessary for companies. The aim is to constantly improve the relationship between man and machine through interaction. Why is...

Customer Experience: a new digital marketing paradigm

Customer Experience has been at the forefront of marketing agencies' and departments' discourse for a number of years…and more importantly, a key enabler for the transformation of customer paths and...

The 10 golden rules of Total Experience

During the past pandemic, customers all over the world had not much alternatives but to shop online. It is a habit that people will maintain also once life returned to...

Businesses should continue their digital transformation journey despite these times of crisis

The introduction to our previous article, "Customer Experience: high quality performance starts with data collection", quickly established that the current crisis and lockdown had caused remote collaboration and e-commerce projects...

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Mission: Insight-Driven company, but how?

With the current exceptional period, the digitalization and e-commerce penetration are exploded these past months. More than ever businesses needs to react and their decision-making process depends a lot from...

How Chatbots can improve your Customer Engagement

Customer support automation supported by AI driven knowledge management and NLP technologies is definitely making the difference for companies today. Whether for internal or external purpose, the advantages offered from...

xRM, or the art of managing all business relationships through Data and Digital technology

CRM, or the art of managing customer relationships, is a concept that is familiar to all – but what if this art could be generally applied to all of a...

How can digital transformation help non-profits change the world?

The combined budget of non-profits in France amounts to 113 billion euros, i.e. 3.3% of its GDP. The sector is a major constituent of French society and it is estimated...

Business: how to optimise value creation and costs in times of crisis?

The current economic downturn is forcing companies and public institutions to optimise value creation and costs considerably faster than anticipated. However, this cannot be done at any price: not only...

ResuMe: your online job-matching tool

Currently, many people are reconsidering their career choices and look for new horizons. In the IT sector, there are various job profiles and vacancies. However, many still look alike. Therefore,...

What is your digital quotient?

The digital transformation refers to the way an enterprise responds to the new opportunities arising from digital technologies to provide appropriate and innovative services to its customers and staff.

IT departments must be at the forefront of digital transformation

Do IT departments really lead the way in digital transformation? Benjamin Protais, Director at Business & Decision Switzerland, explains and expounds his view of the current situation of IT services...

InsurTechs: insurance companies turn to digital technologies

After the Fintechs, Insurtechs are arriving on a tide of data, cloud and IoT,and they’re all set to blow the dust off the sector.