Customer Experience
Data, or rather the intelligent exploitation and analysis of customer data, is the basis for optimizing the customer journey. With the proliferation of touch points and fragmented customer journey, it’s increasingly difficult to deliver a smooth, engaging and personalized customer journey and experience.
What can Artificial Intelligence solutions offer to go beyond simple customer journey analysis? With data collection and customer knowledge at the heart of the issue, discover the tools and methodologies that can be used to leverage Data to optimize the customer journey.
Why is UX design so important for your digital products?
The interest of companies in UX Design is growing and becoming necessary for companies. The aim is to constantly improve the relationship between man and machine through interaction. Why is...
Customer Experience: a new digital marketing paradigm
Customer Experience has been at the forefront of marketing agencies' and departments' discourse for a number of years…and more importantly, a key enabler for the transformation of customer paths and...
5 new Customer Engagement trends reshaping the Digital landscape
To some extent, our habits and way of living may be changed forever by the pandemic that started in 2020. Nevertheless, the goal of digital marketers has remained the same:...
Digital Customer Experience with Chatbots
Customers are placing more and more value about their own experience and have higher expectations in terms of availabilities, time to answer, self-service tools and easier messaging conversation solutions. In...
The 10 golden rules of Total Experience
During the past pandemic, customers all over the world had not much alternatives but to shop online. It is a habit that people will maintain also once life returned to...
Is your marketing science?
Is marketing science or art? It seems that the only correct answer to this good old question is "a bit of both". That being said, its scientific dimension has gained some serious ground over...
Customer Experience: high quality performance starts with data collection
At a time when digital transformation projects have been given a boost by the worldwide lockdown situation and the need to develop remote collaboration as well as online sales activities, we feel it...
Data-driven business applications should become the norm
In previous articles, we mentioned that new work practices, such as the building of flexible architectures and services, and the provision of support to companies in customer success management mode,...
How Chatbots can improve your Customer Engagement
Customer support automation supported by AI driven knowledge management and NLP technologies is definitely making the difference for companies today. Whether for internal or external purpose, the advantages offered from...
Smart Goals Analytics: how to encourage conversions on your website using Google smarts?
For a number of years now, Google has been making Smart Goals available to Google Analytics (website traffic analysis tool) and Google Ads (Google's advertising platform) users. The objective of these...
How an FAQ chatbot does more than just respond to questions
With the increase of products and services available today, the basis of competition is changing. Differentiation in customer experience is becoming more important than ever for customers to decide between...
Create amazing experiences through conversational marketing
Is your challenge creating amazing experiences and driving results at the same time? A customer engagement strategy based on personalization alone will not be enough. You need to step up...
A chatbot is not just a chatbot
Whenever I start a conversation on chatbots, I realize many of my interlocutors have are already familiar with them. Sometimes the experience was good, mostly, they had mixed feelings, and...
Chatbot/Voicebot: do you know how these technologies work?
Chatbots have experienced significant development during recent years and numerous sectors (e.g. customer service) are now starting to use them. But what are they, how do they work and what...
Covid-19 Chatbot: How an AI driven FAQ-chatbots does more than just respond to questions
How can a chatbot help you answer internal and external questions better & faster? Can you keep up with the tidal wave of questions on Covid-19? Learn how a chatbot...
Real-Time Customer Data will shape the finance industry's future
In recent years, finance institutions have been facing a challenging market situation. Low interest rates, the requirement for increased monetary reserves and stricter regulations have been putting pressure on profit...