Data and AI news
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Data Marketing
Data Marketing is the analysis and use of data to carry out effective and personalized marketing actions, through optimal targeting of prospects and customers.
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Data protection
Data Protection has become a vital issue for companies in just a few years. Data is a strong source of growth and must be protected.
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Technologies
There are many technologies for implementing Big Data and AI. With a preponderance of the open-source eco-system, the domain is very innovative.
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Sales Transformation in a Digital World
Digital has engendered a fundamental shift in the way we behave, think and perform business. This document focuses specifically on the renewed role of CRM in the context of adapting to the new Journey standards.
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