Business & Decision
I was part of the Digital Transformation Business unit as a manager where my mission can be summarized like that: “Design business for IT and the other way round”
All posts from Mathieu Moisant
Innovation
Open innovation is far more than an open air playing field
Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to...
Customer Experience
Marketing pressure as a strategic lever for growth? Of course! Part 2
The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key...
Customer Experience
Marketing pressure as a strategic lever for growth? Off course!
One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.