I’m particularly interested in technological innovation to enhance the buying experience.
All posts from Kévin Vancappel
Retail: how to properly use Adobe Campaign and Ysance?
We recently had the opportunity to help a textile retailer redesign its transactional emails and used the Adobe Campaign and Ysance solutions to do so. In this article, I would...
Chatbot/Voicebot: do you know how these technologies work?
Chatbots have experienced significant development during recent years and numerous sectors (e.g. customer service) are now starting to use them. But what are they, how do they work and what...
Marketing and artificial intelligence: seven current trends
Over recent years we have seen a steady increase in the powers of artificial intelligence(AI). Every sector is affected, to a greater or lesser extent. But there is (and will...
10 tips to improve the shopping experience
Against a background of ever-keener commercial competition, the shopping experience has become one of the new differentiating features. The shopping experience, briefly put, is “the totality of the emotions, feelings...