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Home > Auteurs > Benjamin Hussenet
Benjamin Hussenet
Hub'Sales (Groupe Business & Decision)

Webmaster by training, converted to analytics since 2013. Dedicated to the improvement of customer experience through the analysis of user paths on the web.

All posts from Benjamin Hussenet

Customer Experience Smart Goals Analytics: how to encourage conversions on your website using Google smarts?

Smart Goals Analytics: how to encourage conversions on your website using Google smarts?

For a number of years now, Google has been making Smart Goals available to Google Analytics (website traffic analysis tool) and Google Ads (Google's advertising platform) users. The objective of these...

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This Blog is produced by Business & Decision. This blog is hosted by IT and data professionals who share their views on the latest trends in Big Data and Digital Transformation. This blog is for all experts and any interested minds in these areas: Analytics, Data Science, Data Mining, Statistics, Machine Learning, Data Governance, Hadoop, NoSQL databases, Security, Search and Recommendations, Social Media, Marketing, Web Analytics, CRM, Mobility, Real-Time Decisioning...
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