Business Marketing

With the rise of Artificial Intelligence, all business functions are now concerned by the challenges of data management. But if there is one that is particularly impacted, it’s marketing.

Discover the potential of using data from your business activity and your optimized customer experience thanks to sales prediction, scoring, personalization, chatbots, … tools. And with our experts, follow the emergence of new features in this still recent phenomenon, which also promises great developments in the years to come.

Control the Chaos - Using distributed marketing to get organized

Control the Chaos - Using distributed marketing to get organized

For companies with multiple marketing teams covering specific geographies, brands, and/or market segments, the challenge to stay organized and efficient is great. Failure to get and stay organized results in...

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