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data

What’s new in the use of data for online media?

Today, everyone agrees that data is fundamental to a business from any point of view. Purchasing online space is no […]

Optimise data gathering for successful digital marketing

Businesses must now coordinate omni-channel campaigns to offer a connected experience in real time, with an agile approach to content.

Géomarketing, discipline encore loin d’être à maturité ?

Geomarketing: how can you fully exploit its potential?

Although geomarketing is currently regularly used in businesses, it is almost always badly or under-exploited. How can we put that right?

Understanding the Beacon in action and its innovative uses

Beacons are often very innovative, and try to meet needs that other technologies cannot currently satisfy.

L'Open innovation est bien plus qu'un terrain de jeu à ciel ouvert

Open innovation is far more than an open air playing field

Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to gain from this strategy?

Débat sur l'Intelligence Artificielle

[EXPERT DISCUSSION] Artificial Intelligence in 7 key points

Artificial Intelligence (AI): these two words are on everyone’s lips at the moment. They carry both hope for unprecedented development and fears revealed by the greatest science-fiction writers.