Whitepaper “Sales Transformation in a Digital World”1 min read

Sales Transformation in a Digital World

Digital has engendered a fundamental shift in the way we behave, think and perform business. One of the most essential transformations for today’s organisations is to adapt to how the customer has changed. This obviously has a massive impact on the salesforce and its methods. The Customer Journey has changed dramatically, becoming far more digitized and needs consistent use of many tools, technologies and methods to effectively reach the target audience.

This document focuses specifically on the renewed role of CRM in the context of adapting to the new Journey standards.


Whitepaper "Sales Tranformation in a Digital World"




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Business & Decision

Business & Decision, a global consulting and systems integration (CSI) Group, is a leader in Business Intelligence (BI) and CRM, and a major player in e-Business. We leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key software vendors, to deliver maximum-value projects and help clients break through barriers to innovation such as Big Data and digital transformation. Business & Decision operates in 15 countries and employs over 2,500 people in France and worldwide.

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