Big Data white paper: “From Big Data to Big Busine$$” – free1 min read

Download the Big Data White paper by Business & Decision

big data white paper "From Big Data to Big Busine$$"

This new Big Data white paper, entitled “From Big Data to Big Busine$$”, is now available for free download.

The whitepaper demonstrates the relevance of Big Data in today’s business environment. We are now out of the experimentation phase, and are entering into the everyday implementation and usage of Big Data by marketing and in other disciplines (Finance, Logistics, Prevention, Technical…).

Why a white paper about Big Data?

Here an extract from the white paper “From Big Data to Big Busine$$”

Big Data literature abounds. A sure sign that its momentum’s importance is one that is strongly felt by the market as a whole and across the world. However, even in cases where documentation is of high quality, it is usually mostly descriptive in nature and focused on exaggerated, near-apocalyptic concerns associated with the exponential growth in data and data sources. These approaches do not help understand the real challenges posed by Big Data or how companies can exploit them.
Even though, at this point, it is hard to predict what the future holds, we are convinced that Big Data will impact heavily on companies and civil society in a number of increasingly changing ways. By rapidly “cutting their teeth” on Big Data, currently still in infancy, businesses will not only master the phenomenon, but also learn, how to make the most of it.
The aim of this white paper is to provide companies with key insights that will help them approach Big Data, not as a “mythology”, but as a powerful performance optimization tool that can be adapted to their specific contexts.
We hope that this will help readers lay, or maybe even validate, the foundations for a smooth, controlled integration of Big Data into their company’s ecosystem.

An overview of the free Big Data White paper is also available on Slideshare:


Download white paper “From Big Data to Big Busine$$”


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Business & Decision

Business & Decision, a global consulting and systems integration (CSI) Group, is a leader in Business Intelligence (BI) and CRM, and a major player in e-Business. We leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key software vendors, to deliver maximum-value projects and help clients break through barriers to innovation such as Big Data and digital transformation. Business & Decision operates in 15 countries and employs over 2,500 people in France and worldwide.

One Comment

  1. Diplaxmi 4 June 2016 Reply

    Nice post . excellent work ,gives exact information about the topic .Love to read more from you.

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