The Customer Experience Moment

You may not have noticed it. It happened slowly, subtly. Then, everywhere you turn, people are talking and writing about […]

Five Ways Technology Drives Collaboration

I’ve been working a lot with Infor solutions over years and recently came across this article. Business collaboration is more […]

Driving the Customer Experience with Big Data

Having worked in technology and with technologists for the past twenty years, I find myself every now and then getting […]

Preparing for the Technology Shift – What Size Is Your Screen?

I recently attended a seminar on data discovery, mobility and social networking. I came away with a couple very clear […]

Reporting in Adobe Campaign – Based on a Client Experience

Adobe Campaign’s standard reports cover basic marketing campaign information primarily from an execution standpoint, and they can include a variety […]

Control the Chaos – Using distributed marketing to get organized

For companies with multiple marketing teams covering specific geographies, brands, and/or market segments, the challenge to stay organized and efficient […]

What Story Does Your Data Tell?

Today’s business users remind me of my kids when they were young. If the story we read each night did […]