Twitter: 12 tips for optimising conversions on your e-commerce site

Any self-respecting marketer knows that communication campaigns on the social networks are a major contributor to generating traffic and optimising conversions on e-commerce sites. So you were thinking about Twitter? Excellent idea!

Big Data, unleashing the potential of company archives

Whatever their size or business sector, enterprises are required to preserve certain documents for a given period. But how is Big Data changing document archiving?

L'Open innovation est bien plus qu'un terrain de jeu à ciel ouvert

Open innovation is far more than an open air playing field

Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to gain from this strategy?

Comment faire du questionnaire en ligne un puissant allié pour cibler ses besoins ?

How to make an on-line questionnaire a marketing gold mine

An on-line questionnaire must be well thought-out in advance if it is to be effective and produce usable, analysable data. A necessity if you want to exploit its undoubted advantages in the age of Big Data.

Débat sur l'Intelligence Artificielle

[EXPERT DISCUSSION] Artificial Intelligence in 7 key points

Artificial Intelligence (AI): these two words are on everyone’s lips at the moment. They carry both hope for unprecedented development and fears revealed by the greatest science-fiction writers.

Les DSI seront-ils des acteurs de la transformation digitale ?

IT departments must be at the forefront of digital transformation

Do IT departments really lead the way in digital transformation? Benjamin Protais, Director at Business & Decision Switzerland, explains and expounds his view of the current situation of IT services faced with the digital transformation.

Transformer le centre de support en centre de valeur

Chatbot, virtual and live agents to redefine customer experience

For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service…

GDPR : quelles obligations pour les responsables du traitement des données ?

GDPR : what obligations for data controllers?

After our article GDPR: what new rights for your personal information?, we go further into what the general regulation brings […]

GDPR: what new rights for your personal information?

The GDPR strengthens and clarifies the rights of physical persons whose personal information is processed, and the obligations of entities that handle the processing of such data.

La pression marketing comme levier stratégique de croissance ? Si si ! Part2

Marketing pressure as a strategic lever for growth? Of course! Part 2

The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key role for every marketer. And we’re off!