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Digital

IT departments must be at the forefront of digital transformation

Do IT departments really lead the way in digital transformation? Benjamin Protais, Director at Business & Decision Switzerland, explains and expounds his view of the current situation of IT services faced with the digital transformation.

Chatbot, virtual and live agents to redefine customer experience

For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service…

Améliorer son taux de rebond : enjeux, recommandations, optimisations

Improve your bounce rate: issues, recommendations and optimisation

Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use […]

Digital began the break with traditional models of business organization.

Digital transformation, a key for business competitiveness

Digital transformation has an obvious impact on overall business performance. This article reviews some key themes (business model, organization, change management) to address the transformation.

Daily Fantasy Sports: The Next ‘Big Thing’ Thanks to Big Data

Many believe that Daily Fantasy Sports (DFS) is the next immensely popular online game, similar to the arrival of Poker a […]

La Transformation Digitale mise en scène

[Video] Digital Transformation at a glimpse

The words Digital and Big Data, are no more just concepts and ideas but are omnipresent in all scenarios of personal […]

Retail online

Retail: Personalized Services to Generate Customer Confidence

Retail and customer knowledge, boosted by e-commerce In recent years, the Internet and e-commerce have revolutionized the retail market. Beyond […]

La méthode Scrum pour un marketing agile

Agile Marketing Feeds Smart Technologies

Agile marketing is not just about speed and flexibility. Agile marketing has a lot of attention right now as many […]

Where does your customer experience begin?

Data collection and data analysis are important pieces of our strategy to improve the experience our customers have with our […]

Welcome and congrats !

Welcome to the Big Data & Digital Blog by Business & Decision

CONGRATULATIONS AND WELCOME On the Big Data & Digital Blog !   Big Data and Digital Transformation are the topics […]