How are Progressive Web Apps upsetting mobile use?

The “mobile web” (access to the web from a smartphone) overtook the “desktop web” in terms of volume more than a […]

Optimise data gathering for successful digital marketing

Businesses must now coordinate omni-channel campaigns to offer a connected experience in real time, with an agile approach to content.

Géomarketing, discipline encore loin d’être à maturité ?

Geomarketing: how can you fully exploit its potential?

Although geomarketing is currently regularly used in businesses, it is almost always badly or under-exploited. How can we put that right?

Understanding the Beacon in action and its innovative uses

Beacons are often very innovative, and try to meet needs that other technologies cannot currently satisfy.

Comment utiliser Twitter pour optimiser les conversions vers un site e-commerce ?

Twitter: 12 tips for optimising conversions on your e-commerce site

Any self-respecting marketer knows that communication campaigns on the social networks are a major contributor to generating traffic and optimising conversions on e-commerce sites. So you were thinking about Twitter? Excellent idea!

L'Open innovation est bien plus qu'un terrain de jeu à ciel ouvert

Open innovation is far more than an open air playing field

Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to gain from this strategy?

Les DSI seront-ils des acteurs de la transformation digitale ?

IT departments must be at the forefront of digital transformation

Do IT departments really lead the way in digital transformation? Benjamin Protais, Director at Business & Decision Switzerland, explains and expounds his view of the current situation of IT services faced with the digital transformation.

Transformer le centre de support en centre de valeur

Chatbot, virtual and live agents to redefine customer experience

For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service…

Améliorer son taux de rebond : enjeux, recommandations, optimisations

Improve your bounce rate: issues, recommendations and optimisation

Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use […]

Digital began the break with traditional models of business organization.

Digital transformation, a key for business competitiveness

Digital transformation has an obvious impact on overall business performance. This article reviews some key themes (business model, organization, change management) to address the transformation.