Mehdi Berrahou is a CRM and Marketing Specialist with Business & Decision North America. He has worked for multiple clients in Europe and the U.S. enabling and improving Customer eXperience Management. Mehdi specializes in marketing automation, cross-channel campaigns and management consulting and is an Adobe Campaign expert.
Sales Transformation in a Digital World
Digital has engendered a fundamental shift in the way we behave, think and perform business. This document focuses specifically on the renewed role of CRM in the context of adapting to the new Journey standards.Download
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