Articles from Mathieu Moisant
Open innovation is far more than an open air playing field
Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to gain from this strategy?
Marketing pressure as a strategic lever for growth? Of course! Part 2
The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key role for every marketer. And we’re off!
Marketing pressure as a strategic lever for growth? Off course!
One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.
