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Articles from Kévin VANCAPPEL




Marketing and artificial intelligence: seven current trends

Over recent years we have seen a steady increase in the powers of artificial intelligence(AI). Every sector is affected, to a greater or lesser extent. But there is (and will continue to be) one on which will have a massive impact: marketing.

10 tips to improve the shopping experience

Against a background of ever-keener commercial competition, the shopping experience has become one of the new differentiating features. The shopping […]