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Articles from Jim Marzola

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Jim Marzola

Vice President - Digital Business Transformation at Business & Decision North America

Throughout his 30 years of experience, Jim has developed expertise in Customer Relationship Management, Customer Experience Management, and employing best practices to make them work. He is recognized as an innovator and thought leader by clients and business partners for his exceptional knowledge of CRM across a multitude of industry verticals, his professionalism, and his dedication to his clients.




Where does your customer experience begin?

Data collection and data analysis are important pieces of our strategy to improve the experience our customers have with our […]

The Customer Experience Moment

You may not have noticed it. It happened slowly, subtly. Then, everywhere you turn, people are talking and writing about […]