Articles from Eric Blanche

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Eric Blanche

Manager Conseil - Expertise CRM at Business & Decision

Thanks to my marketing background and my first professional experiences, I turned myself to CRM solutions implementation because I was deeply convinced that working on products & services quality as well as on CRM strategies and processes were the best ways to develop any business. Today, my time is dedicated to solution design for CRM projects where links between Marketing, Sales and IT are strong (organisation, processes, metrics and tools). From a technical point of view, Microsoft is the main platform I work with. As for project delivery, my focus is on agile methodology and the interactions with change management.

Social selling: Using LinkedIn to boost sales

The use of social networks by professions has increased so fast in recent years that a new discipline, social selling, has rapidly emerged to become a key tool in B2B.

CRM and artificial intelligence: how to develop and optimise your data

We are launching a series of three articles setting out our current vision of digital projects connected with customer relations. In this first article we will investigate the current trends for enriching a CRM and how to optimise data quality.