REPLAY | #Data / #AI: our experts analyze the trends for 2022
In 2022, data and AI are more than ever a key priority for companies. For the sixth consecutive year, Business & Decision is presenting the key trends in Data and...
REPLAY | How to become a data-centric company?
Many figures show that all companies are not data-centric and they do not exploit fully their data, approximately 20% of exploited data is business critical. Data is at the heart...
REPLAY | How to create impact & quick ROI with Data Governance?
Data Governance is a key enabler for companies to correctly exploit the data they have in terms of operational efficiency, meeting business strategic needs, business use cases and even more…...
PODCAST | Marketing automation: How to perform successful campaigns?
More and more businesses are using Marketing automation in their strategies. By automating repetitive marketing processes, it helps to create a personalized offer for the user by delivering content on...
Featured content
PODCAST | Data Protection and Law Enforcement Directive
The Law Enforcement Directive (LED) is a piece of EU legislation. It deals with the processing of personal data by data controllers for ‘law enforcement purposes’. In our monthly podcast...
PODCAST | Artificial Intelligence to better protect us in times of pandemics
Artificial Intelligence & Machine Learning technology are playing a key role in better understanding pandemics. More specifically, AI can support decision makers in taking the right actions to handle a...
REPLAY | Data Governance: How to maximize the value of your organization’s data?
Data has become what we can call a “digital lifeblood” for many companies. Following the same image as oil, Data needs to be extracted, stored, and transformed to create value...
Digital marketing: from consent management to zero-party data
How to differentiate yourself from your competitors? The issue is now more critical than ever. In a previous blog article, we talked about Responsive Customer Experience, a new marketing paradigm...
PODCAST | Data Science applied to Vertical Farming: the future of sustainable farming
By 2050, there will be over 6.5 billion people living in urban spaces according to a United Nations report, making it a real future challenge to feed them all. Vertical...
Digital Marketing: your business repositories are more valuable than you think
We provided in a previous article the definition of Responsive Customer Experience, a new marketing paradigm that allows brands to stand out significantly. However, the challenge lies in managing to...
Customer Experience: a new digital marketing paradigm
Customer Experience has been at the forefront of marketing agencies' and departments' discourse for a number of years…and more importantly, a key enabler for the transformation of customer paths and...
5 new Customer Engagement trends reshaping the Digital landscape
To some extent, our habits and way of living may be changed forever by the pandemic that started in 2020. Nevertheless, the goal of digital marketers has remained the same:...
PODCAST | How to maximize your ROI with your Data Analytics?
We have seen a lot of evolution in analytics these past years using new modern technologies & solutions but also by collecting more and more data, but what about the...
How to exploit company Data regardless of activity sector?
It is often said that data is the new oil. But although data is everywhere, most of it is often stored away, completely untapped by businesses. So, how to make...
Data Careers: what skills do you need to exploit data?
Data professions are evolving and attracting an increasing number of talents. At the same time, demand from companies is soaring. But how to find your way through the various job...
PODCAST | Golden rules for businesses when moving to the Cloud
We already know why Cloud Data Platform are a new Eldorado for enterprises. Cloud Technology is accelerating companies in their digital transformation journey by offering an infinite scalability, a centered...
Data Governance: how to build a successful Data Culture?
It is crucial to pay a particular attention to the use and adoption of Data Governance regarding any new initiative, whether it is an innovation or the deployment of a...
REPLAY | Color in Dashboarding: a Love-Hate relationship
When it's time to add some colors in your dashboards, it can easily get complicated to make the good choice for an understandable result by all. Colors have a strong...
Discover the best selection of B&D posts
7 Reasons Why your Analytics may not deliver ROI
It is time to talk about the elephant in the room: Why is ROI so elusive in analytics? Sure, it is difficult to quantify the value of analytics, but most…
REPLAY | Are you ready to challenge your Dashboard?
Humans are visual creatures, more than fifty percent of our brain is involved in visual processing. This is why it is really important to understand how to create an effective…
CRM Projects: how to optimize your Return On Investment?
After having emphasised the importance of rooting CRM projects in a strategic vision and auditing the available (and required) data capital, we broaden the scope of discussion to include the…
Data and AI: should you build your own company platform in the cloud?
Cloud, Data and AI: the ultimate buzzword trio… Companies’ expectations in these fields today run extremely high due to their promising transformation and value creation potential. Data volumes are skyrocketing,…
Data Careers: what skills do you need to exploit data?
Data professions are evolving and attracting an increasing number of talents. At the same time, demand from companies is soaring. But how to find your way through the various job…
REPLAY | Data Governance: 14 best practices
Today’s business ambition is to use data to make better and faster decisions and become data-driven organizations. However, implementing true and effective data governance could be a challenge! How to…
Data Engineer: which training programs to choose?
To all those young people wishing to embark on a career in Data Science, my advice was to begin with a Data Engineering job rather than directly as a Data…
Digital Marketing: why Customer Experience First should be second nature
We have all noticed in waymarked areas those off-path trails that have sprung up on the ground or in the grass as proof of their repetitive use by pedestrians. Indeed,…
DataOps: data specification and documentation recommendations for Big Data projects
To exploit the full potential of Big Data projects, proper data documentation is essential. DataOps principles help set up an adequate approach – a prerequisite for the success of all…
Data Scientist/Data Engineer: the skills required to give you a head start in Data Science
Back in 2012, the Harvard Business Review published an article with a somewhat revealing title: “Data Scientist: The Sexiest Job of the 21st Century”. Years later, we revisit this vision…
Digital transformation, a key for business competitiveness
Digital transformation has an obvious impact on overall business performance. This article reviews some key themes (business model, organization, change management) to address the transformation.
How to create dashboards that can be read and understood by all (finally!)
In a world where the amount of data is growing exponentially, it is becoming increasingly difficult to design efficient and effective dashboards. How then can marketing managers, department heads and…
How to use the Python integrator in PowerBI?
The Python integration in Power BI is a huge step forward from Microsoft. It opens a wide range of possibilities in terms of extracting and cleaning your data as well…
Data is a major company asset. Mastering the collection, analysis & processing of data offers a significant competitive advantage for companies. In addition, Data is a key element to empower & drive Artificial Intelligence (AI). Our data and AI experts discussed how to implement a data centric strategy. They considered the corporate culture to be developed as well as the methods and tools to achieve a data-centric strategy enhanced by Artificial Intelligence, which will, ultimately, convert data into value.
REPLAY | How to put Data at the heart of your business strategy?
The importance of thinking & building your data strategy has never been greater in the era of Big Data, where up to 87% of corporate data is not being fully exploited. So how can you…
REPLAY | #Data / #AI: our experts analyze the trends for 2022
In 2022, data and AI are more than ever a key priority for companies. For the sixth consecutive year, Business & Decision is presenting the key trends in Data and…
#Data #AI: 7 hot topics for 2022
The 7 hot topics #Data and #IA of this 6th edition are the solutions for the performing company. What are specifically the trends and topics to track in 2022? Here…
PODCAST | Data Protection and Law Enforcement Directive
The Law Enforcement Directive (LED) is a piece of EU legislation. It deals with the processing of personal data by data controllers for ‘law enforcement purposes’. In our monthly podcast…
PODCAST | Artificial Intelligence to better protect us in times of pandemics
Artificial Intelligence & Machine Learning technology are playing a key role in better understanding pandemics. More specifically, AI can support decision makers in taking the right actions to handle a…
REPLAY | Data Governance: How to maximize the value of your organization’s data?
Data has become what we can call a “digital lifeblood” for many companies. Following the same image as oil, Data needs to be extracted, stored, and transformed to create value…
PODCAST | How to maximize your ROI with your Data Analytics?
We have seen a lot of evolution in analytics these past years using new modern technologies & solutions but also by collecting more and more data, but what about the…
How to exploit company Data regardless of activity sector?
It is often said that data is the new oil. But although data is everywhere, most of it is often stored away, completely untapped by businesses. So, how to make…
Data Careers: what skills do you need to exploit data?
Data professions are evolving and attracting an increasing number of talents. At the same time, demand from companies is soaring. But how to find your way through the various job…
PODCAST | Golden rules for businesses when moving to the Cloud
We already know why Cloud Data Platform are a new Eldorado for enterprises. Cloud Technology is accelerating companies in their digital transformation journey by offering an infinite scalability, a centered…
Data Governance: how to build a successful Data Culture?
It is crucial to pay a particular attention to the use and adoption of Data Governance regarding any new initiative, whether it is an innovation or the deployment of a…
Implementing a Cloud Data Platform: The Do’s and Don’t
The Cloud is presenting great opportunities in terms of performance and scalability for companies. However, considering some golden rules as a starting point to mitigate risks and ensure your company…
7 Reasons Why your Analytics may not deliver ROI
It is time to talk about the elephant in the room: Why is ROI so elusive in analytics? Sure, it is difficult to quantify the value of analytics, but most…
Why Cloud Data Platforms are the new Eldorado for enterprises?
We all know that the amount of data in today’s world is getting massive and that data is an asset for every company in their business model to ensure competitiveness,…
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Data & AI culture
Data Science leverages data and uses the most advanced technologies and algorithms to create knowledge and drive predictions. By developing analytical models, it makes possible to explain, predict and automate decisions. Data Science is the root for Artificial Intelligence and its uses are exploding. There are many disciplines that are related to Data Science: Artificial Intelligence, which includes Machine Learning and Deep Learning, Statistics, Data Preparation, Data Visualisation (Dataviz).
PODCAST | Data Science applied to Vertical Farming: the future of sustainable farming
By 2050, there will be over 6.5 billion people living in urban spaces according to a United Nations report, making it a real future challenge to feed them all. Vertical…
WHITEPAPER | Data Ethics/AI Ethics: the 2 faces of a responsible future
Artificial Intelligence is at the heart of all attentions and concerns right now. Did you know that the real difficulty with Artificial Intelligence is not the algorithms, nor the design…
WHITEPAPER | Artificial Intelligence: Stay in control of your future!
If there is one topic that really ignites passion and fuels all ideas and discussions in the world of new technologies, it’s Artificial Intelligence. What are the opportunities for enterprises?…
Statistics versus Machine Learning: should they really be opposed?
This “seemingly” old debate deserves to be revisited with fresh perspective. Data Science (such as Big Data) is a constantly evolving field with nowadays proven applications namely in the fields of customer knowledge and marketing… Statistics…
The 5 key Data Science practices
In the wake of Big Data, many companies embarked on the Data Science journey, the field having established itself as the inescapable route towards Big Data transformation into knowledge and…
Can a whole Data Science project be done using R or Python?
For several years now, many Data Scientists have found themselves turning to “language” command line tools, such as R and Python, to deal with Big Data. But can you really undertake a whole Data…
The key to Data Science success is the CRISP methodology
The CRISP methodology (originally known as CRISP-DM), first developed by IBM in the 60s for data mining projects, remains, today, the only truly efficient process used for Data Science projects… CRISP methodology: User guide The CRISP methodology includes 6 steps that range from business understanding to deployment…
Does Auto-Machine Learning (AutoML) really exists?
Automated machine learning (AutoML) has existed since 1990, it was considered as a silent revolution in the Artificial Intelligence (AI) field. When we analyze the term AutoML, we see that…
Data Science and AI: how to properly scope your business projects?
An increasing number of companies are opting for data-driven strategies and embarking on marathon Data Science and Artificial Intelligence projects, in the hope of sharing the benefits of new technologies…
Data Science: the 4 obstacles to overcome to ensure a successful project
The last five years we have seen the number of Data Science projects carried out by Business & Decision in various sectors, such as the oil industry, telephony, retail and…
Data Engineer: which training programs to choose?
To all those young people wishing to embark on a career in Data Science, my advice was to begin with a Data Engineering job rather than directly as a Data…
PODCAST | How to improve your ROI with Artificial Intelligence?
More & more industries starts to implement Artificial Intelligence projects into their businesses to optimize their processes and efficiency. But how to see positive return on investment from their AI…
How is the Port of Antwerp optimising logistics with data science?
Looking for fast, intelligent exploitation of its mass of data, the Port of Antwerp turned to Business & Decision to optimise and secure the safety and efficiency of its maritime…
CRM and artificial intelligence: how to develop and optimise your data
We are launching a series of three articles setting out our current vision of digital projects connected with customer relations. In this first article we will investigate the current trends…
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Data Science / AI
Data Marketing, or Data-Driven Marketing, is the analysis and use of data in order to carry out effective and personalised marketing actions, through the optimised targeting of prospects and customers. Data Marketing tools have now reached their maturity, and Business & Decision’s experts can support you in implementing such solutions. How can you go one step beyond? By combining a perfect control of your data with the use of artificial intelligence (AI).
PODCAST | Why is UX design so important for your digital products?
The interest of companies in UX Design is growing and becoming necessary for companies. The aim is to constantly improve the relationship between man and machine through interaction. Why is…
PODCAST | Marketing automation: How to perform successful campaigns?
More and more businesses are using Marketing automation in their strategies. By automating repetitive marketing processes, it helps to create a personalized offer for the user by delivering content on…
Digital marketing: from consent management to zero-party data
How to differentiate yourself from your competitors? The issue is now more critical than ever. In a previous blog article, we talked about Responsive Customer Experience, a new marketing paradigm…
Digital Marketing: your business repositories are more valuable than you think
We provided in a previous article the definition of Responsive Customer Experience, a new marketing paradigm that allows brands to stand out significantly. However, the challenge lies in managing to…
Customer Experience: a new digital marketing paradigm
Customer Experience has been at the forefront of marketing agencies’ and departments’ discourse for a number of years…and more importantly, a key enabler for the transformation of customer paths and…
5 new Customer Engagement trends reshaping the Digital landscape
To some extent, our habits and way of living may be changed forever by the pandemic that started in 2020. Nevertheless, the goal of digital marketers has remained the same:…
The 10 golden rules of Total Experience
During the past pandemic, customers all over the world had not much alternatives but to shop online. It is a habit that people will maintain also once life returned to…
Marketing Strategy: why and how to implement a Customer Data Platform
In my previous article, I explained that, this year again, we would see a surge in business digitalisation, and that this would accelerate some already observed trends: namely, hyper-automation, AI directly…
Software is (still) eating the world
Around mid-December, a big private tourist estate in Ile-de-France (region of France) launched an email campaign to ask its customers for help, in the wake of the disastrous year that had been 2020….
Is your marketing science?
Is marketing science or art? It seems that the only correct answer to this good old question is “a bit of both”. That being said, its scientific dimension has gained some serious ground over…
Customer Experience: high quality performance starts with data collection
At a time when digital transformation projects have been given a boost by the worldwide lockdown situation and the need to develop remote collaboration as well as online sales activities, we feel it…
The 3 pillars of CRM-Marketing digital projects
We have initiated the publication of a series of three articles to present our current vision regarding Customer Relationship digital projects and explained in the first blog article, “CRM and…
Digital Marketing: why Customer Experience First should be second nature
We have all noticed in waymarked areas those off-path trails that have sprung up on the ground or in the grass as proof of their repetitive use by pedestrians. Indeed,…
Retail: how to properly use Adobe Campaign and Ysance?
We recently had the opportunity to help a textile retailer redesign its transactional emails and used the Adobe Campaign and Ysance solutions to do so. In this article, I would…
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Data Marketing
Digitalization has created an increasing number of new uses and is contributing to innovation. Digital transformation has become a must for companies & organizations, and also affects people in their private and professional spheres. Another key element of the digital world is connected objects. The data collected by the Internet of Things (IoT) is exponential, and efficient use of this data can yield high value.
PODCAST | How Low-Code Application Platforms bring value to your business?
In a recent study, Gartner estimates that 65% of all applications development will be low code by 2024. Why Low Code Application Platform (LCAP) is revolutionizing digital transformation for companies?…
Businesses should continue their digital transformation journey despite these times of crisis
The introduction to our previous article, “Customer Experience: high quality performance starts with data collection”, quickly established that the current crisis and lockdown had caused remote collaboration and e-commerce projects…
REPLAY | Mission: Insight-Driven company, but how?
With the current exceptional period, the digitalization and e-commerce penetration are exploded these past months. More than ever businesses needs to react and their decision-making process depends a lot from…
PODCAST | How Chatbots can improve your Customer Engagement
Customer support automation supported by AI driven knowledge management and NLP technologies is definitely making the difference for companies today. Whether for internal or external purpose, the advantages offered from…
xRM, or the art of managing all business relationships through Data and Digital technology
CRM, or the art of managing customer relationships, is a concept that is familiar to all – but what if this art could be generally applied to all of a…
How can digital transformation help non-profits change the world?
The combined budget of non-profits in France amounts to 113 billion euros, i.e. 3.3% of its GDP. The sector is a major constituent of French society and it is estimated…
PODCAST | Innovation in the World of Data & Digital
Most enterprises and people have to adapt themselves with the new disruptive world and have to become creative and innovative. This crisis highlighted the fact that Innovation is what we…
Business: how to optimise value creation and costs in times of crisis?
The current economic downturn is forcing companies and public institutions to optimise value creation and costs considerably faster than anticipated. However, this cannot be done at any price: not only…
ResuMe: your online job-matching tool
Currently, many people are reconsidering their career choices and look for new horizons. In the IT sector, there are various job profiles and vacancies. However, many still look alike. Therefore,…
PODCAST | How human contact is becoming a luxury good?
A new reality has appeared recently, and even more with the pandemic crisis, where human contact is more and more rare. All our interactions are held through screens which deeply…
Geolocalisation of precision in interior where are we really
When we talk about geolocation we immediately think of GPS and all the services it has enabled for over 20 years when we are finding our way around the world…
When digital saves lives
In mainland France, more than 6 million people are deaf, hearing-impaired, or have speech difficulties caused, for example, by stroke or tracheotomy. It is difficult for them to call the…
How are Progressive Web Apps upsetting mobile use?
The “mobile web” (access to the web from a smartphone) overtook the “desktop web” in terms of volume more than a year ago. This phenomenon is only going to become more…
What is your digital quotient?
The digital transformation refers to the way an enterprise responds to the new opportunities arising from digital technologies to provide appropriate and innovative services to its customers and staff.
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Digitalization
Data Protection has become a vital issue for companies in just a few years. Data, well known as being the oil of the 21st century, is a major source of growth and must be safeguarded. The Information System (IS) is thus at the core of the organisations’ economic activity. Persisting threats, the increase of cyber attacks and the need to comply with regulations such as the General Data Protection Regulation (GDPR), make IT security a major issue for all organizations.
PODCAST | Data Protection and Law Enforcement Directive
The Law Enforcement Directive (LED) is a piece of EU legislation. It deals with the processing of personal data by data controllers for ‘law enforcement purposes’. In our monthly podcast…
The GDPR and right to be forgotten: why do business have everything to gain?
The General Data Protection Regulation (GDPR) significantly increases the rights of individuals over their data. As from 25 May 2018, the effective date of the Regulation, any person living in…
BCBS 239, GDPR: why must banks focus on data governance?
The banking sector is currently passing through a period of transition due to new regulations. Today, new technologies are playing a key role in helping the industry to address the…
The basics of data mapping in the age of the GDPR
Now organisations are preparing for the entry into force of the GDPR (General Data Protection Regulation) in 2018, the first stage for many of them will be to acquire an…
GDPR : what obligations for data controllers?
After our article GDPR: what new rights for your personal information?, we go further into what the general regulation brings to data protection. As well as extending the rights of…
GDPR: what new rights for your personal information?
The GDPR strengthens and clarifies the rights of physical persons whose personal information is processed, and the obligations of entities that handle the processing of such data.
GDPR: 1 minute to understand and take action
The GDPR (General Data Protection Regulation) is an hot topic for 2017. Here is a video to find out the answers with images. Watch here!
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Data protection
There are many technologies for implementing Big Data and AI. With a preponderance of the open-source eco-system (around Apache Hadoop), the domain is very innovative. NoSQL databases (MongoDB, HBase, CouchDB or Redis for example), application architectures (Data Lake), cloud infrastructures, integration tools (Talend, Nifi…), tools and languages for data science and AI (Python, Scala, Knime, Dataiku…), data virtualization, in-memory… Technologies are multiplying and choices can be bewildering. Discover the fundamentals of available technologies, and take advantage of our tutorials dedicated to Data tools and languages.
How to accelerate your decision-making process with Tableau
Do you have lots of standalone files used for reporting? Are you spending a huge effort in producing and sharing reports across your organization? How could you ease the reporting…
REPLAY | How to build the next generation Data Lake
Does your Data Architecture support your current and future analytics needs? Are you going back and forth, wondering whether the best solution is a data warehouse or a data lake?…
How to build the next generation Data Lake? Technical Session
You might have worked on the same Data Warehouse for some time which makes it now more complicated to fit with the new needs and challenges you might have with…
Measuring to take action: reducing greenhouse gas emissions through effective reporting
Greenhouse gas (GHG) emission reduction objectives, based on scientific work, are now being formalized in international treaties and the “carbon budget” notion is starting to gain State-level traction. However, even…
How to use the Python integrator in PowerBI?
The Python integration in Power BI is a huge step forward from Microsoft. It opens a wide range of possibilities in terms of extracting and cleaning your data as well…
Mapping and open data: understanding the bases for your business
Open data and data science today enable us to analyse geographical data by measuring interactions that could otherwise only be modelled with great difficulty. Demonstration.
Big Data, unleashing the potential of company archives
Whatever their size or business sector, enterprises are required to preserve certain documents for a given period. But how is Big Data changing document archiving?
![[TUTORIAL] First steps with Zeppelin](https://en.blog.businessdecision.com/wp-content/uploads/2016/11/premiers-pas-zeppelin.png)
[TUTORIAL] First steps with Zeppelin
Zeppelin is the ideal companion for any Spark installation. It is a notebook that allows you to perform interactive analytics on a web browser. You can execute Spark code and…
From the data lake to the agile data warehouse: decision-making in the big data era
How can the data lake be combined with a data warehouse that already serves as the real keystone of the business’s acquired holdings of structured data?
Controlling (big) data quality with tagging
Whatever your business or industry, any Big Data platform includes multiple and fundamentally heterogeneous data sources including (most frequently) data from your transactional databases, from your CRM database and from other digital…
What if the Initial Promise of the Web was, in fact, a Lie?
The initial promise of digital, at the time when it is still called web, was simple, clear and unstoppable.
Tutorial: How to Install a Hadoop Cluster
You have read many articles on Hadoop and now you want to get familiar with it, but how do you install and apply this new technology? The recommended approach is…
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Technologies